The business model of Australian jewellery brand Larsen Jewellery caters for the LGBTQIA+ clientele to express their own personal style with bespoke rings for these occasions.
“There has always been an underlying belief within the LGBTQIA+ community that the concept of normal is outdated, and that what makes us different as people should be celebrated,” Larsen Jewellery Leading Jeweller Alex Sommerville says.
“There are few companies that are designing lines with gender-neutral or fluid identities in mind. This is where custom design is key. The trends lie in the preference for custom over off the shelf.”
Sydney-based Nikita Price crafted and designed a bespoke celestial rainbow ring for her fiancé Sian at Larsen’s Sydney studio. It’s a pear-shaped diamond, adorned by a half-halo of rainbow gemstones.
Melbourne couple Riley Nottingham and Declan Clifford designed Declan’s timeless engagement ring at Larsen’s Melbourne studio. The ‘Duxton’ ring features an 18ct white gold band and is classically tasteful, adorned with a row of three diamonds in the centre.
“Male engagement rings don’t have to be plain. Diamond solitaires are on the rise as the most popular option for those who want that little bit of sparkle,” Alex says. “For one of our gay male clients, we made a truly impressive diamond set engagement ring with a row of half carat Asscher cuts that spanned the entire top half of his finger.”
Larsen Jewellery Co-Founder Susie Larsen says she believes the queer community subverts these conceptions through individualistic stylistic decisions when it comes to their rings.
“More and more the traditional allocation of ‘chunky’ jewellery to men and ‘delicate’ jewellery for women is being abandoned and replaced with an interpretation of personal style. Men are wearing diamonds and women can fill an entire knuckle with gleaming gold.”
Ring customisation is offered from Larsen Jewellery’s Melbourne and Sydney studios.
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