The track is currently enjoying huge viral success on social media – it’s one of the biggest trending songs globally with more than four million unique creations and more than five billion views on TikTok alone.
The music video for ‘party 4 u’ arrives on the fifth anniversary of Charli’s acclaimed album ‘How I’m Feeling Now’. The song is a staple of Charli’s performances, and is featured throughout her recent North American arena tour.
To celebrate the five-year anniversary of the album, a special limited edition pressing of ‘How I’m Feeling Now’ is available on clear glitter vinyl to fans for 72 hours (until 18 May).
Charli’s sixth studio album, ‘BRAT’, is a critically acclaimed success. The era scored her five BRIT Awards, three GRAMMY Awards, and the title of Wall Street Journal’s Music Innovator and Variety’s Hitmaker Of The Year.
The ‘party 4 u’ music video is based on an original idea by Charli, and is directed by Mitch Ryan.