The album is set to be a celebration of sex, dance, sweat, community, queerness, love and friendship, with ‘Rush’ serving as the era’s energetic introduction. The music video, also out today, evokes the headiness of big groups of people, feeling the joy of life and sex.
It was helmed by Gordon von Steiner (Hermes Ski, Versace Man FW22, Dior Rouge, Louis Vuitton Cruise, Miu Mix). Gordon worked as Creative Director with Troye for the visual palette of ‘Something To Give Each Other’, while Sergio Reis (BTS’ ‘Black Swan’) served as choreographer for ‘Rush’.
Troye has managed numbers like 22 billion streams and 10 million albums sold worldwide, all by the age of 27. Plus, he’s had a range of stand-out roles in Hollywood features, high fashion collabs, runway appearances and a combined social audience of more than 20 million. Now, it’s time for his next move.
“‘Rush’ is the feeling of kissing a sweaty stranger on a dancefloor, a two-hour date that turned into a weekend, a crush, a winter, a summer,” Troye Sivan says. “Party after party, after party after party. All of my experiences from a chapter where I feel confident, free and liberated. Independent, yet somehow the most connected to the music and community around me.”
Troye found himself rewiring with the joy of human connection and dance music. The songs for the new album were written with Oscar Gorres (Taylor Swift, Katy Perry, Sam Smith), Ian Kirkpatrick (Dua Lipa, Britney Spears), Leland (Selena Gomez, Ava Max) and Styalz Fuego (Khalid, Imagine Dragons).
‘Rush’ is out now. Troye Sivan’s third album ‘Something To Give Each Other’ is out 13 October.