The global movement demonstrates that a spark can ultimately change the course for generations to come, and serves as a reminder that there is more work to be done everywhere.
Born out of the Converse Pride Employee Network, the Converse Pride Collection carries this spirit as the brand’s annual Pride celebration. It also serves as a small contribution for those that have paved the way and continue to advocate for people of all ages to be their true selves today.
Designed by Miley Cyrus, a portion of net proceeds of the Converse Pride Collection will support LGBTQ+ youth community partners globally, including the Happy Hippie Foundation, It Gets Better Project, Minus 18 (Australia) and RainbowYOUTH (New Zealand).
In addition to the full streetwear uniform designed for PRIDE celebrations, Converse worked with these community partners to socially curate statements of hope and love from LGBTQ+ youth as they get ready for Pride 2018.
Donating its creative resources and partnering with artists such as Ionut Radulescu, Liam Donnelly and Rooney, Converse worked to visualise the contributed statements. The result is a powerful body of poster art that celebrate PRIDE, share love and serve as means for encouraging empathy across cultures.
