FROOTY MEDIA KIT
+ A fresh hub for queer news and entertainment
+ Australia's widest- and highest-circulating queer print title
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AT A GLANCE
FROOTY is published by the same team responsible for scenestr, Australia's market-leading music, arts and comedy print and digital masthead.
Online
FROOTY burst onto the interwebs in 2017 filling the national LGBTQ+ void created by the discontinuation of the popular samesame.com.au.
Print
In 2019 the FROOTY team needed little invitation to fill a newly-created gap in the national queer print space when Star Observer was placed into voluntary administration. We leveraged our national printing, distribution, writer and advertiser networks and the rest is history.
National
We distributed each edition in the five major Australian markets, something never seen in the queer print space – before or since.
FORMAT + RECEPTION
FROOTY's all-gloss, A4 portable format with its fresh arts and entertainment imperative was a huge hit and a welcome change of pace from the incumbent queer press in Australia.
The ink was barely dry on the first issue when Sydney Gay & Lesbian Mardi Gras approached us to be media partner. We said yes!
We receive distribution enquiries from the four corners of Australia – and from all walks including colleges, regional Australia, shopping centres and even prisons!
2025
A new era as FROOTY Magazine will combine with scenestr being published with two front covers.
Even Greater Circulation Leadership
The massive bonus for advertisers is a genuine five-fold increase in distribution – and more than our competitors combined.
We retain all our bespoke LGBTQ+ outlets as well as reaching a whole new audience through scenestr distribution channels such as the JB HiFi network, tertiary colleges, live venues, music retailers and more.
Editor, Jesse Chaffey talks 2025
ADVERTISING RATES
Per state. Please contact FROOTY for multi-state rates.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page | |
| Casual | $1,200 | $780 | $500 | $320 |
| 4 Editions P.A. | $950 | $600 | $390 | $260 |
i) Rate is for single placement per single state edition
ii) Positional loading: Page 2 or back page add 20% to guarantee
iii) Rates subject to GST
DIGITAL
| 1/2 Page | Leaderboard | MREC | |
| Per 1,000 Impressions | $35 | $30 | $25 |
i) Rates subject to GST
PUBLICATION SCHEDULE 2025
| In Market | Deadline | |
| February, March, April | 7th February | 31st January |
| May, June, July | 2nd May | 25th April |
| August, September, October | 25th July | 18th July |
| November, December, January | 14th November | 7th November |
CIRCULATION 2025
| Copies | |
| Sydney + The Shire, W'Gong, Blue Mountains | 15,000 |
| Melbourne | 13,000 |
| Brisbane + Gold Coast, Byron Bay, Sunshine Coast, Ipswich | 12,000 |
| Adelaide | 8,000 |
| Perth | TBA |
FROOTY MEDIA KIT
+ A fresh hub for queer news and entertainment
+ Australia's widest- and highest-circulating queer print title
| |
|
|
AT A GLANCE
FROOTY is published by the same team responsible for scenestr, Australia's market-leading music, arts and comedy print and digital masthead.
Online
FROOTY burst onto the interwebs in 2017 filling the national LGBTQ+ void created by the discontinuation of the popular samesame.com.au.
Print
In 2019 the FROOTY team needed little invitation to fill a newly-created gap in the national queer print space when Star Observer was placed into voluntary administration. We leveraged our national printing, distribution, writer and advertiser networks and the rest is history.
National
We distributed each edition in the five major Australian markets, something never seen in the queer print space – before or since.
FORMAT + RECEPTION
FROOTY's all-gloss, A4 portable format with its fresh arts and entertainment imperative was a huge hit and a welcome change of pace from the incumbent queer press in Australia.
The ink was barely dry on the first issue when Sydney Gay & Lesbian Mardi Gras approached us to be media partner. We said yes!
We receive distribution enquiries from the four corners of Australia – and from all walks including colleges, regional Australia, shopping centres and even prisons!
2025
A new era as FROOTY Magazine will combine with scenestr being published with two front covers.
Even Greater Circulation Leadership
The massive bonus for advertisers is a genuine five-fold increase in distribution – and more than our competitors combined.
We retain all our bespoke LGBTQ+ outlets as well as reaching a whole new audience through scenestr distribution channels such as the JB HiFi network, tertiary colleges, live venues, music retailers and more.
Editor, Jesse Chaffey talks 2025
ADVERTISING RATES
Per state. Please contact FROOTY for multi-state rates.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page | |
| Casual | $1,200 | $780 | $500 | $320 |
| 4 Editions P.A. | $950 | $600 | $390 | $260 |
i) Rate is for single placement per single state edition
ii) Positional loading: Page 2 or back page add 20% to guarantee
iii) Rates subject to GST
DIGITAL
| 1/2 Page | Leaderboard | MREC | |
| Per 1,000 Impressions | $35 | $30 | $25 |
i) Rates subject to GST
PUBLICATION SCHEDULE 2025
| In Market | Deadline | |
| February, March, April | 7th February | 31st January |
| May, June, July | 2nd May | 25th April |
| August, September, October | 25th July | 18th July |
| November, December, January | 14th November | 7th November |
CIRCULATION 2025
| Copies | |
| Sydney + The Shire, W'Gong, Blue Mountains | 15,000 |
| Melbourne | 13,000 |
| Brisbane + Gold Coast, Byron Bay, Sunshine Coast, Ipswich | 12,000 |
| Adelaide | 8,000 |
| Perth | TBA |
Frooty is a fresh hub for queer news, entertainment and lifestyle from around Australia and beyond.
It was established online in 2017 and is Australia's widest-circulating queer print title – distributed every four weeks into all five major territories.
Frooty is published by Eyeball Media Australia which also publishes Australia's largest – and only national – music, arts and entertainment press, scenestr.
2025
| MONTH | ON STREET | DEADLINE | |
| February - April | Friday 7th February |
Fri 31 Jan |
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| May – July | Friday 2nd May | Fri 25 April |
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| August – October | Friday 25th July | Fri 18 July | |
| October - December | Friday 17th October |
Fri 10 Oct |
2025
| MONTH | ON STREET | DEADLINE | |
| February - April | Friday 7th February |
Fri 31 Jan |
|
| May – July | Friday 2nd May | Fri 25 April |
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| August – October | Friday 25th July | Fri 18 July | |
| October - December | Friday 17th October |
Fri 10 Oct |
Contact Frooty
Editor | Jesse Chaffey
Advertising | Jacci Evans
Publisher & Director | Howard Duggan
Write to the National Editorial Team | This email address is being protected from spambots. You need JavaScript enabled to view it.
Write to the National Advertising Team | This email address is being protected from spambots. You need JavaScript enabled to view it.
Head Office
Telephone | (07) 3216 0630
Postal Address | PO Box 4747, Forest Lake, Qld, Australia, 4078
Street Address | Level 2, 192-210 Brunswick Street, Fortitude Valley, Qld, Australia, 4006
Eyeball Media Australia Pty. Ltd.
ACN: 623 584 510
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