Free TV has given the classification due to its “depictions on implied sexual activity and verbal sexual references”, meaning that the advertisement is only able to air after 8.30pm, or 9.30pm during a sports programme or film classified G or PG. The ad yet again focuses on the opinion that “gay marriage = gay sex education” – parents being the clear target audience.
The ad includes two pull quotes from documents titled ‘OMG I Think I’m Queer’ and ‘OMG I’m Trans’. The documents were created by Minus18, an organisation that both advocates for social inclusion of LGBT+ youth and provides further support and resources for youth. They are endorsed by the Safe Schools Coalition Australia.
The two quotes are likely the main reason for the ad’s rating. One quote is taken from a section of ‘OMG I’m Trans’ that that is a personal discussion about the way a trans or gender diverse person may view their own body. The ad uses the quote “it’s a total lie that all guys have dicks, and all girls have vaginas”, which is the cut-out middle of one sentence in the section.
The second quote is “Penis-in-vagina sex is not the only sex, and certainly not the ultimate sex”, the personal opinion of just one contributor to the document.
Coalition For Marriage spokesman and Australian Christian Lobby Director Lyle Shelton is unhappy with the ad’s rating and restricted time slot, stating “our latest ad banned before 8:30pm but radical concepts fine for daytime school”.