GLAAD And Getty Images Launch New Guidelines For Representation Of The Transgender Community

Written by Staff Writers
Category: Agenda Published: Tuesday, 08 December 2020 18:18

In partnership with GLAAD, Getty Images has launched a new set of guidelines with the aim of improving the visual representation of the transgender community.

These guidelines will encourage the creation and use of authentic, diverse imagery and videography by the media, advertising industries and more which accurately represent the community.

"Imagery that focuses on the everyday moments of LGBTQIA+ people's lives is essential in demonstrating that LGBTQIA+ people are visible and valuable members of society," Sarah Kate Ellis, President and CEO of GLAAD says. "This partnership with Getty Images will help to create global content depicting LGBTQIA+ people as everyone should be—namely, as dynamic, multi-dimensional, and authentic."

This collaboration comes on the heels of Transgender Awareness Week (13-20 November), and soon Getty and GLAAD will create similar guidelines around the representation of gay, lesbian and bisexual people.

"Trans people, by and large, simply don’t exist in the world of advertising and commercial imagery, and together, we’re seeking to thoughtfully fill that void," Guy Merrill, Global Head Of Art at Getty Images/iStock says.

"This partnership with GLAAD is a commitment to challenge stereotypes, tell stories that haven't been told before and more specifically guide our customers to true inclusivity in imagery beyond pride messaging and rainbows only one month of the year."

Global customer searches on Getty and iStock for 'Transgender' have increased year-over-year by 129 per cent.

0 Frooty comments!

Featured Articles

New Reports Show Record Low HIV Cases In Australia

New figures from 2018 have revealed the lowest number of new HIV infections since 2001.

Read more:

Queering The Pitch Goes Beyond The Binaries In Melbourne: Open Letter From Curator Mama Alto

Leaps And Bounds Music Festival nurtures the musically talented community of Melbourne.

Read more:

Imbi The Girl Has A Bunch Of Fun With Authentic Expression And A New Single

Sydney-based non-binary artist imbi the girl has been crushing it on the music scene since their debut in 2017, and now they’re back with smooth new single 'I Used To'.

Read more: